Agency example

SEO Contract Example

Northstar SEO Studio drafts a three-month retainer agreement with monthly reporting and defined deliverables.

Complete sample

SEO Contract: Acme Enterprises

SEO SERVICE AGREEMENT DRAFT
Service Provider: Northstar SEO Studio
Client: Acme Enterprises
Service start date: 2026-07-01

Scope of Services
Technical audit, keyword research, on-page updates, content briefs, and monthly reporting.

Deliverables
- Audit report, prioritized roadmap, 8 content briefs, monthly performance report.

Client Responsibilities and Access
Client will provide CMS, analytics, search console, hosting, and approval access required for the agreed work.

Excluded Services
Paid ads management, web development beyond agreed SEO fixes, public relations, and guaranteed ranking outcomes are excluded unless added in writing.

Term and Cancellation
3 months, renewing monthly unless canceled with 30 days notice
Cancellation notice: 30 days written notice before the next renewal period

Fees and Payment
Fee: $2,500 per month
Monthly upfront payment due before each service month begins.

Reporting
Monthly written report and one strategy call

Content Ownership
Client owns approved final content after payment; working files and internal methods remain with the service provider unless agreed otherwise.

Confidentiality
Both parties will keep non-public business, account, and performance information confidential.

Performance Disclaimer
SEO results depend on search engine changes, competition, client approvals, implementation speed, and market conditions; rankings or revenue outcomes are not guaranteed.

Review Note
This is a general SEO service agreement draft for review before signing. It is not legal advice.

Sample inputs

Fields used in this example

Agency / freelancer name	Northstar SEO Studio
Client name	Acme Enterprises
SEO scope	Technical audit, keyword research, on-page updates, content briefs, and monthly reporting.
Deliverables	Audit report, prioritized roadmap, 8 content briefs, monthly performance report.
Service start date	2026-07-01
Contract term	3 months, renewing monthly unless canceled with 30 days notice
Cancellation notice	30 days written notice before the next renewal period
Client access requirements	Client will provide CMS, analytics, search console, hosting, and approval access required for the agreed work.
Excluded services	Paid ads management, web development beyond agreed SEO fixes, public relations, and guaranteed ranking outcomes are excluded unless added in writing.
Content ownership	Client owns approved final content after payment; working files and internal methods remain with the service provider unless agreed otherwise.
Confidentiality	Both parties will keep non-public business, account, and performance information confidential.
Fee	$2,500 per month
Payment terms	Monthly upfront payment due before each service month begins.
Reporting cadence	Monthly written report and one strategy call
Performance disclaimer	SEO results depend on search engine changes, competition, client approvals, implementation speed, and market conditions; rankings or revenue outcomes are not guaranteed.

Why this SEO contract example works

This sample follows the same structure used by the Free SEO Contract Generator, so you can compare the example with your own draft before exporting.

An SEO service agreement draft should protect both sides by making scope, deliverables, client responsibilities, exclusions, payment terms, reporting cadence, ownership, confidentiality, and performance disclaimers explicit.

Retainer agreements need recurring deliverables and cancellation terms. Audit projects need a clear report scope and handoff point. Technical SEO and content SEO work should list deliverables separately so the client understands what is included.

SEO contracts should avoid guarantees. Use performance disclaimer language for rankings, traffic, algorithm changes, implementation delays, and market conditions.

Review this example for

Use service agreement draft language, not guaranteed legal protection.
Define deliverables and excluded services line by line.
Add performance disclaimers for rankings and traffic.
Have a qualified professional review before signing.

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